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Privacy Policy

Master of Light Photographic Association
Asocijacija fotografa Majstor svetla (AFMS)

Last updated: 5 November 2026

1. Who We Are

This website is operated by Asocijacija fotografa Majstor svetla (AFMS), an association registered in the Republic of Serbia and internationally known as the Master of Light Photographic Association.

Master of Light is dedicated to the recognition, promotion and development of photographic art through international cooperation, artistic distinctions, exhibitions and related activities.

We respect the privacy of photographers, members, applicants and visitors to our website. This Privacy Policy explains how we collect, use, store and protect personal information in connection with our activities.

Our official website is https://www.masteroflight.org.

2. Personal Information We Collect

Depending on your interaction with Master of Light, we may collect the following information:

Personal and contact information

  • First and last name

  • Country and postal address

  • Email address and telephone number

  • Date of birth and other details provided in application forms

Photographic and professional information

  • Photographic club or association affiliations

  • Previously awarded photographic distinctions

  • Exhibition participation, acceptances and awards

  • Photographic works and exhibition records

  • Information relevant to distinction applications and artistic evaluation

Membership information

  • Membership applications and status

  • Portrait photographs for membership identification

  • Information required for certificates, membership cards and official documents

  • Relevant administrative and payment records

Author profiles and creative materials

  • Biographical information

  • Portrait photographs

  • Photographic works

  • Artistic achievements and distinctions authorized for publication

Technical information

Our website may also process technical information such as IP addresses, browser information and data necessary for website operation, security, spam prevention and the functioning of online forms.

We aim to collect only information necessary for legitimate organizational activities.

3. How We Use Personal Information

Personal information may be processed for the following purposes:

  • Receiving and evaluating applications for Master of Light photographic distinctions.

  • Supporting the work of the Master of Light Artistic Council.

  • Processing membership applications and maintaining membership records.

  • Preparing and issuing official certificates, membership cards and identification documents.

  • Maintaining records of awarded distinctions and photographic achievements.

  • Communicating with applicants and members regarding their applications and organizational activities.

  • Arranging delivery of physical documents, certificates and awards.

  • Publishing authorized author profiles and photographic works.

  • Maintaining website security and reliable administration.

  • Fulfilling applicable legal and administrative obligations.

Depending on the specific activity, processing may be based on the steps necessary to respond to an application or provide a requested service, legitimate organizational interests, compliance with legal obligations, or consent where required.

We do not sell personal information or use data submitted through applications for unrelated commercial marketing without an appropriate legal basis.

4. Distinction Applications and Artistic Evaluation

Applications for Master of Light distinctions are evaluated in accordance with the Association’s established distinction regulations.

Information submitted through online forms, including Excel exhibition records and supporting documentation, may be accessed by authorized administrators and members of the Master of Light Artistic Council.

Decisions concerning distinctions are based on artistic evaluation conducted by authorized individuals and are not made solely through automated decision-making.

Official records of awarded distinctions may include the author’s name, country, distinction title, certificate number and date of issue.

Such records serve to preserve the authenticity, historical continuity and verifiability of Master of Light distinctions.

5. Membership and Author Profiles

Membership applications may require personal information, postal details and portrait photographs necessary for preparing membership documents.

Members and distinction holders may also provide biographies, portraits and photographic works for presentation on individual author pages.

Such materials are published on an appropriate authorization basis.

Personal postal addresses, private telephone numbers and confidential application documents are not intended for public display.

6. Online Forms and Email Communication

Our website uses WordPress and the Forminator plugin to receive and administer online applications.

Submitted information may be stored in the website database and transmitted through authorized email services for administrative processing.

Email notifications and confirmations may be generated automatically when an application is submitted.

Submitting an application does not, by itself, constitute approval of membership or the requested distinction.

Administrative correspondence may be retained where necessary to document decisions, verify applications or resolve related inquiries.

7. Data Storage and Security

Personal information and submitted documents may be stored in the Association’s website administration system, authorized email accounts and internal administrative records.

Master of Light applies reasonable technical and organizational safeguards intended to prevent unauthorized access, alteration, loss, disclosure or misuse of personal information.

Access to non-public information is restricted to individuals who require it for legitimate organizational purposes.

Although appropriate precautions are taken, no electronic system can guarantee absolute security.

8. Data Retention

Personal information is retained only for as long as necessary for the purpose for which it was collected, subject to applicable legal and administrative obligations.

Applications that do not result in an awarded distinction are retained only for the period reasonably necessary for evaluation, correspondence, administrative review and resolution of related matters.

Membership records are retained for the duration of membership and for any additional period required for legitimate administrative or legal purposes.

Records of officially awarded distinctions may be preserved for extended periods where necessary to maintain the Association’s historical register and verify the authenticity of issued certificates.

Where information is no longer required, it will be deleted, anonymized or otherwise handled in accordance with applicable data protection requirements.

9. Sharing Personal Information

Master of Light does not sell or trade personal information.

Information may be shared, when necessary, with:

  • Authorized members of the Master of Light Artistic Council.

  • Individuals responsible for membership and distinction administration.

  • Website hosting, maintenance and email service providers.

  • Postal and courier services responsible for delivering official documents.

  • Competent public authorities where disclosure is required by law.

Access and disclosure are limited to the information reasonably necessary for the relevant purpose.

10. International Activities and Data Transfers

Master of Light operates within an international photographic community and receives applications from photographers in different countries.

Information may therefore be accessed or processed by authorized representatives and service providers in different jurisdictions.

Where international transfers are subject to applicable data protection requirements, the Association will use the legally required safeguards.

11. Comments and Public Contributions

Where comments are enabled, the website may collect the information entered in comment forms, together with technical information such as the visitor’s IP address and browser user agent for spam prevention and website security.

Where Gravatar functionality is enabled, an anonymized representation of an email address may be used to determine whether a profile image is available.

Approved comments and associated public profile information may remain visible on the website.

12. Cookies and Website Technologies

Our website may use cookies and similar technologies for essential functions, security, user preferences and administration.

Where enabled, additional technologies may support website analytics, embedded content and other services.

These technologies may involve third-party providers and may process technical or usage information.

Where required by applicable law, non-essential cookies and tracking technologies will be subject to appropriate notice and consent mechanisms.

Visitors may also manage cookies through their browser settings.

13. Embedded Content and External Websites

Pages on our website may contain embedded content, including photographs, videos, articles and links to external websites.

Embedded content from third-party websites may behave as though the visitor had accessed the external website directly.

These external services may collect information, use cookies or apply their own privacy policies.

Master of Light is not responsible for the independent privacy practices of third-party websites.

14. Your Data Protection Rights

Depending on the applicable data protection legislation, individuals may have the right to:

  • Request access to personal information held about them.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information where legally appropriate.

  • Request restriction of certain processing activities.

  • Object to certain processing activities.

  • Request data portability where applicable.

  • Withdraw consent where processing is based on consent, without affecting earlier lawful processing.

  • Submit a complaint to the competent data protection authority.

Requests will be considered in accordance with applicable legislation, including the Serbian Law on Personal Data Protection and, where applicable, the European Union General Data Protection Regulation (GDPR).

Some official records may need to be retained where justified by applicable legal obligations or legitimate record-keeping purposes.

15. Contact and Data Controller

The organization responsible for the processing of personal information described in this policy is:

Asocijacija fotografa Majstor svetla (AFMS)
International name: Master of Light Photographic Association

Registered in the Republic of Serbia

Registered address: Miloja Pavlovica 9, TC Sumadija lokal 14, 34000 Kragujevac, Serbia 

Website: https://www.masteroflight.org
Privacy and data protection inquiries: europe@masteroflight.org

For questions, requests or concerns regarding the use of personal information, please contact us at the email address above.

16. Changes to This Privacy Policy

Master of Light may update this Privacy Policy to reflect changes in its activities, website functionality or applicable legal requirements.

The current version will be published on this website together with the date of its latest revision.


Master of Light Photographic Association
Asocijacija fotografa Majstor svetla (AFMS)